It was the year 1873 when Vincenzo Paolucci moved from the nearby region of Abruzzo to Sora in Ciociaria (Latium). This decision was motivated by the fact that in this new territory, the Liri Valley, rich in water and lush vegetation, nature offered many varieties of plants (gentian, etc.) necessary for his liquor preparation. In this new and economically prosperous setting, Vincenzo Paolucci began his artisan production of liquors. In 1918, after the First World War which greatly hindered the survival of the enterprise, Vincenzo's son, Donato, joined him and through commitment and tenacity they soon allowed the artisan activity to reach a good industrial level and to receive well-deserved awards (Gold Medal in 1934). Unfortunately, the outbreak of the Second World War greatly damaged the plant, located in the area surrounding the Montecassino front, and negatively affected the activity and growth of the company itself.
At the end of the Second World War Donato Paolucci was succeeded by his sons, Mario and Ermanno, who, inspired by their father's example and with the same tenacity and commitment, reconstructed the Viale Simoncelli plant making it bigger and more modern after the demage received during the war. Also, they revived activity on the domestic and international markets.
Today, the company exports to Germany, Holland, England, the United States and other countries. It soon became necessary to increase production so as to satisfy the market demand and thus, a new plant was opened in 1964 in Viale San Domenico and kept operative until January 1994. Since January 1995, production has been carried out in the new Via Colle d'Arte plant, a model of up-to-date structure and technology. This new site was established in response to the present market trend which calls for a fresh line of products.
The continuous development of "PAOLUCCI LIQUORI", generation after generation, has been possible not only thanks to the sustained efforts of the family members, who have endeavoured seriously and competently, but also thanks to ongoing research aimed at improving product quality. It can therefore be said that the history of PAOLUCCI LIQUORI is also a story of quality.